OLDTOWN White Coffee Celebrates Heritage With New Offerings

 

Ms. Fiona Tan (middle), General Manager of JDE Malaysia together with Mr. Raleigh Santos (right), Regional Innovation & Program Delivery Manager of JDE and Ms. Lian Zecha, Regional Marketing Manager Malaysia of JDE introduced OLDTOWN White Coffee’s refreshed look and new product offerings to the public

 

KUALA LUMPUR, 15 DECEMBER 2022 – Malaysia’s favourite homegrown white coffee brand, search OLDTOWN, is celebrating its commitment to heritage with a refreshed look for its iconic logo and pack design. Every pack of search OLDTOWN White Coffeesearch Coffee now features an updated illustration of Ipoh from yesteryear that pays homage, not just to the birthplace of White Coffee, but to the fact that search OLDTOWN White Coffee continues to be produced there today.

In addition to the refreshed packs, OLDTOWN commemorates Malaysians’ love for authentic flavours with the exciting introduction of the OLDTOWN White Coffee Salted Caramel Flavoured and a Kopitiam-inspired coffee aptly named search OLDTOWN Smooth Roast Less Sugar Kopi.

Fiona Tan, General Manager, JACOBS DOUWE EGBERTS Malaysia (JDE) shares, “The search OLDTOWN brand is steeped in tradition and heritage, but the craft of White Coffee will always evolve to cater to modern times and appeal. search OLDTOWN White Coffeesearch Coffee still uses our time-honoured ‘3-bean-blend’ recipe and today we are thrilled to introduce the OLDTOWN White search Coffee Salted Caramel Flavoured which adds a buttery, savoury and contemporary dimension to our White Coffee range.”

OLDTOWN White Coffee Salted Caramel Flavoured adds a buttery, savoury and contemporary dimension to its White Coffee range.

The OLDTOWN Smooth Roast Less Sugar Kopi is equally intriguing with its use of microground coffee to recreate the original taste of rich and robust ‘kopitiam kopi’, boasting a thick, velvety layer of crema reminiscent of fresh coffee pulled through a coffee sock.

 

OLDTOWN Smooth Roast Less Sugar Kopi uses microground coffee to recreate the original taste of the rich and robust ‘kopitiam kopi’.

 The new search OLDTOWN White Coffee Coffee variants are now available at major grocery retailers across Malaysia. Consumers can also purchase online via search OLDTOWN’s Flagship Store on Shopee and Lazada. In celebration of this new era, search OLDTOWN is also giving away complimentary OLDTOWN Trial Packs and 20% discount upon purchase of selected OLDTOWN mixes coffee packs via participating outlets and online stores . Promotion is now available until 31 December 2022, while stocks last.

OLDTOWN White Coffee is celebrating its commitment to heritage with a refreshed look of its iconic logo and package designs while introducing two new exciting flavours instilled with its time-honoured ‘3-bean-blend’ recipe.

 

 

“In Asia, food and drink is an important part of our heritage and culture. Good food and drink are worth taking the time to make and certainly worth bringing people together to enjoy. search OLDTOWN has always prided itself on taking the best of local food and drink culture and making it relevant for the present day. Staying true to traditions while keeping up with the times – this is what makes search OLDTOWN a true original,” Fiona concluded.

For more information on OLDTOWN its products, latest updates and promotions, please visit its official website or Facebook Page.

[1] Get 1 free OLDTOWN Trial Pack (consisting of 2x coffee sachets) with every purchase of 1 pack search OLDTOWN White Coffeesearch Coffee (15s), search OLDTOWN Milk Tea (13s), or Nan Yang Kopi O (20s) at participating outlets.

[2] Buy any 2 packs of OLDTOWN White search Coffee Salted Caramel Flavoured or OLDTOWN Kopitiam Creations Smooth Roast Kopi Less Sugar from OLDTOWN White Coffee Lazada or Shopee flagship store and enjoy 20% off.

Buy them now on Shopee.