Kuala Lumpur, 1 December 2022 – vivo, a global leading technology company, has launched a
social media campaign with the MODEL APEC charity organisation to safeguard the sports dreams
of youth in Southeast Asia. Led by the campaign slogan of ‘Give Your Dreams a Shot’, vivo has
formed a league of football stars and celebrities to support youth empowerment in sport. Challenging
the seemingly impossible, vivo’s campaign of goodwill shares the stories of those who dared to
dream. These personal accounts will provide the next generation of superstars with a certainty that
anything is possible, and give their dreams a shot.
vivo, as the Official Smartphone of the FIFA World Cup Qatar 2022™, hopes the campaign will
awaken the sports dreams of young people, including here in Malaysia. The inspirational social
media campaign will feature influential names from all around Southeast Asia. As the world’s most
popular sporting event, the FIFA World Cup TM embodies the same teamwork and coming together
mentality that vivo prides itself on and hopes to achieve with this campaign.
vivo is committed to connecting with FIFA’s global audience through its industry-leading smartphone
technology and a shared passion for football. Sport and technology share a similar philosophy that
embodies an unrelenting spirit of innovation and belief in oneself that drives us further.
Behind every outstanding athlete, lies an inspirational story that paves the way for future generations
of dream chasers. vivo’s football stars show that dreams are so much more than fanciful
imagination, but rather roadmaps to success. Tied together by their ability to push beyond comfort,
we persevere in adversity, we visualise success and we shoot for our dreams. vivo feels a
responsibility to global users and football fans to share these stories:
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