KitKat®’s “Share The Love, Share The Golden Break” Campaign To Connect Loved Ones During CNY

 

[L - R] Frederic Porchet, Business Executive Officer of Nestlé Confectionery; Chew Soi Ping, Head of Sales Nestlé MYSG; Juan Aranols, Chief Executive Officer of Nestlé (M) Berhad; Low Ngai Yuen, Chief Merchandise & Marketing Officer of AEON (M) Berhad; Zarel Harun, Group Division Head of AEON (M) Berhad; Chow Phee Chat, Regional Head of Communications & Marketing Services MYSG and Jason Foo, General Manager Marketing of AEON (M) Berhad.

Kuala Lumpur, 11 January 2023 - Nestlé’s KitKat® has launched its festive “Share The Love, Share The Golden Break” campaign, with exciting CNY product offerings, featuring the Limited-Edition KitKat® Gold and a chance to win RM350,000 worth of prizes which include real KitKat® gold bars.

As part of its Chinese New Year campaign, the Limited-Edition KitKat® Gold offers consumers a delectable combination of its signature crispy wafer encased in a duo layer of smooth milk chocolate, paired with delicious caramel flavour. The KitKat® Gold sports a refreshed vibrant packaging in gold and red hues with festive motifs for good luck and prosperity, making it the perfect gift to share and ‘cele-break’ with friends and family.

 

KitKat®’s Chinese New Year range comes in many attractive packages, with the KitKat® Bunny CNY Gifting Tin headlining this chocolatey line-up. The tin features chocolate rabbit replicas filled with pieces of crushed crispy KitKat® wafer. The ‘Cele-break Pack’ gift pack comes with an assortment of several KitKat® best-sellers, while the KitKat® Minis 9g pack comes with an attractive KitKat® and CNY-themed travel bag.

Showcasing the Real “KitKat Gold Bars”, the main highlight of KitKat’s Win Gold Contest

 

In conjunction with the “Share The Love, Share The Golden Break” campaign, KitKat® kicked off its 5-day consumer roadshow at Sunway Pyramid with a kaleidoscopic showcase of colourful, exciting activities. Visitors can head to LG2 Central Avenue and participate in interactive activities, sample KitKat® treats and join the KitKat® “Win Gold” Contest.

 The KitKat® “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023, offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat® 4-Finger and 8 units of actual sized KitKat® 2-Finger real gold bars up for grabs. They comprise:

• 1x weekly Grand prize winner: KitKat® 4-Finger Gold Bars worth RM16,500 each
• 1x weekly First prize winner: KitKat® 2-Finger Gold Bar worth RM8,500 each
• 3x weekly Special prize winners: RM888 cash prize
• 88x weekly prize winners: RM188 cash prize

For more information, please visit https://www.nestle.com.my/brands/confectionery, FB at https://www.facebook.com/KitKatMalaysia and IG at www.instagram.com/KitKatMalaysia