Nestlé Malaysia Launches Starbucks Ready-to-Drink Range Beverage

Juan Aranols, CEO of Nestlé Malaysia & Singapore [right] and April Wong, BEO of Nestlé Ready-to-Drink Malaysia [left] kicking off the launch of the Starbucks Ready-to-Drink Range in Malaysia.

 

 Petaling Jaya, March 21, 2023 – In an effort to bring Starbucks coffee moments into the daily lives of Malaysians, Starbucks Ready-to-Drink (RTD) range launches nationwide on 21 March 2023.

Starbucks RTD debut in Malaysia includes two of the most iconic Starbucks ranges: Starbucks® Frappuccino®, a perfectly blended coffee with creamy milk and just the right amount of sweetness, as well as Starbucks® Doubleshot™, a classic ritual with recognized and loved signature blends that fit seamlessly with the need to “power up” through the hectic daily routine. Starbucks® Frappuccino® (280 ml) is available in Coffee, and Mocha flavours, while Starbucks® Doubleshot™ (220 ml) comes in Mocha and Espresso Latte varieties.

 

The new Starbucks RTD range is the result of a collaboration between Nestlé and Starbucks announced in 2021 whereby Nestlé will commercialize and develop the Starbucks RTD coffee beverages in a number of countries across Southeast Asia, Oceania and Latin America, leveraging Nestlé’s local footprint and execution capabilities in these regions. This marks a further important milestone in the Global Coffee Alliance between Starbucks and Nestlé created in 2018 to unlock opportunities, elevating the coffee experience and enabling a new chapter of growth for the two iconic companies.

To celebrate this special occasion, Nestlé Malaysia held a fashion show featuring Starbucks-inspired designs by students from De Institute of Creative Arts & Design, UCSI University, styled by popular local influencers. Specially curated for the event, the fashion pieces reflect the daily lives of Malaysians – from the street to the office, relaxing at home or on-the-go – highlighting how Starbucks RTD fits into every moment.