Kuala Lumpur, 30 March, 2023 – Nestlé’s KitKat® is welcoming the month of Ramadan and the upcoming Hari Raya festivities with the launch of the “Rezeki Dikongsi Bersama” campaign, which showcases the spirit of sharing and togetherness amongst Malaysians. The campaign features exciting Raya limited-edition product offerings, a KitKat® Raya animated music video and various special collaborations which offers consumers a perfect balance of smooth milk chocolate and crispy wafer encased in a first-of-its-kind ‘Ketupat’ motif stamped onto the KitKat® 4-Fingers chocolate bars. Ketupat is an iconic Ramadan and Hari Raya delicacy, made of cooked rice compressed and wrapped in woven coconut leaves. The intricate weaving pattern of Ketupat also represents Silaturrahim, a form of good relationship and friendship that is celebrated in Malaysian culture as well as Islamic traditions – signifying the spirit of “Rezeki Dikongsi Bersama” campaign. On this premise, the KitKat® Ketupat hopes to spread love, joy and togetherness into many homes over the Raya celebrations and inspire Malaysians to share their ’rezeki’ with everyone!
The Raya limited-edition KitKat® Ketupat comes in four unique collectible designs with each showcasing significant moments of Raya traditions making it the perfect Raya gift to share and ‘cele-break’ with friends and family. The KitKat® Ketupat is available in two different pack formats, KitKat® Ketupat 4-Fingers Multipack of 4 and KitKat® Ketupat 4-Fingers Multipack of 2
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