Benns Chocolate Launches Single-Origin Chocolate

L-R Mike Penafort, Director of Benns, YBrs. Dr. Ramle Hj Kasin, Director General of Malaysian Cocoa Board,  Datuk Matbali Musah, Chairman of Malaysian Cocoa Board, YB. Datuk Hajah Siti Aminah binti Aching, Deputy Minister of Plantation and Commodities Malaysia,YBrs. Mr Wilfred Ng, Managing Director of Benns Chocolate Factory Sdn. Bhd.,Mr Ng Tuck Ming, Chairman of Benns,Mr. Cheah Chee Fong, Setiausaha Bahagian Industry Coco & Lada (KPK) Kementerian Peladangan Komoditi

Benns Chocolates pleased to launch a new line of single-source chocolates  simply called Benns, made using sustainable cacao sourced from Malaysian farmers only and  Thus will enable Benns Chocolate to control the entire process from the sourcing of the beans right up to retail and, at the same time, assist or support local farmers by ensuring that they get a fair share of the profit by removing the middleman

Benns Chocolate is the first local chocolate company to make premium chocolates using cacao beans ethically sourced from Malaysian farmers in support of the country’s cacao sustainability. This movement is supported by the Malaysia Cocoa Board and the company works closely with the board to source and help cacao farmers to grow quality cacao trees for better produce and prices

Benns Chocolate director Wilfred Ng said the latest brand Benns is a purely Malaysian product. “The product we are launching supports Malaysian cacao. So, we’re talking about only Malaysian-origin cacao.

Present at the launch was YB Datuk Hajah Siti Aminah binti Aching, the Deputy Minister of Plantation and Commodities Malaysia and YBrs. Datuk Ramle Kasin, the Director General of the Malaysian Cocoa Board. The MCB is collaborating with Benns Chocolate to support local cacao farmers while encouraging and assisting them in elevating the quality of domestic cacao beans.

 

About Benns Chocolate Factory

Founded in 1973, Benns Chocolate Factory Sdn Bhd (Benns Chocolate) is one of Malaysia’s leading home-grown chocolate makers. As one of the Asian pioneers in the industry, Benns Chocolate understands the art of chocolate intimately, and has developed a reputation as one of the local chocolatiers that out to create unique chocolate products and confectioneries for local and international markets. Benns currently has three distinct brands which have captured an impressive market share with the commercial brand Alessio, mid-market range Gulliver, and now Benns Ethicoa catering to the fast-growing artisanal chocolate market. For more information on Benns Chocolate, visit bennschocolate.com